Cult Kits is a UK-based brand and online retailer specializing in authentic, original vintage and modern football shirts, celebrating the culture, fashion, and history of football apparel through classic, rare, and unique jerseys, training wear, and lifestyle content for fans and collectors. Founded by three friends in 2015, they provide a destination for fans to buy, admire, and learn about football kits, emphasizing authenticity and community around the sport's iconic styles.