FRMODA S.r.l was founded in 2007 at first as a small store of 70sqm in Cologne, a small town near Brescia, Italy by Luigi Bertoli and Claudio Salogni, partners able to project themselves into the future to devote themselves immediately to the online sales channel preceding the trends of the following years.It was in 2011 when the first e-commerce was launched, allowing FRMODA to expand its horizons, but it was in 2014 that the successful business model became concrete thanks to the launch of the FRMODA website, a real multi-brand e-boutique initially focused on the sale of clothing, shoes, bags, and high fashion accessories. During the same year, the headquarters were moved to Pontoglio and expanded to 240m².